Welcome to Hook Hand Rum
You saw us on Go Fund Yourself—now come aboard.
We believe that every great drink starts with a great story. We’re not just making premium rum; we’re creating an experience. Our Bartholomew's Blood Orange Flavored Rum is the first of its kind, and it’s crafted for those who value quality and a good tale.
As seen on the show, our mission is to leverage world-class marketing and an innovative business model to bring a truly unique rum to the world.
Join the crew. Taste the adventure.
A Special Offer To Investors
Invest $1,000 or more today and receive a lifetime membership to the Original Crew.
Limited Offer Valid Until Dec 5th
An Award Winning Rum
- Sourced from Puerto Rico
- Aged on Oak
- Flavored with Blood Orange And Madagascar Vanilla
- 35% ABV
- 91 Points on Bottle Design
Hook Hand Rum is a premium-aged rum that stands apart with its unique flavor profile, blending bold blood orange with a hint of smooth Madagascar vanilla. Unlike other spirits, it’s crafted to be both approachable for new drinkers and complex enough for connoisseurs, making it perfect for sipping neat, on the rocks, or as the star of a cocktail
"Where Tales Are Born"
Where Tales Are Born" is a brand positioning that goes beyond just selling a product; it sells an experience, a memory, and a feeling of adventure. This tagline suggests that the product isn't the end goal, but rather a catalyst for a greater story.
An example is our interactive app where consumers can interact with an AI Avatar
It’s A Good time For Rum
The U.S. rum market is experiencing steady growth, driven by a consumer shift toward premiumization and craft spirits. a CAGR of 4.9% by 2027
A Direct To Consumer Launch
- We are sold in 41 states in the US
- Our online sales are 8x to on and off premise sales
- Investment from Flaviar.com in the DTC space
Leveraging the strong forecasted growth in the direct-to-consumer (DTC) spirits market, our strategy will prioritize a robust online platform. This not only directly connects us with our community of rum enthusiasts but also serves as a lower-cost launch strategy by bypassing traditional, expensive distribution channels.
A World Class Founder Team
Dan Olson
Andrew Olson
Founders Dan and Andrew Olson are world-class marketers who have built a strong brand on storytelling and direct-to-consumer engagement, leveraging their experience from brands like Disney, Virgin, Diageo, Fox, and Amazon
"Original Crew" membership program is innovative as it moves beyond traditional loyalty programs to create an experience-driven brand. Instead of simply offering discounts, it transforms customers into a community, while adding incremental funding to the brand.
We have additional investment opportunities available. Our Friends and Family round, which is our most generous offer to investors, still has some limited openings. We are also opening a Seed Round. To learn more and hear our story, please register with us. We will reach out to schedule a meeting with you.
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