The story begins in Dana Point, CA, where Andrew and his best friend spent a decade bartending side by side, blending cocktails with a twist, and a deep passion for their craft. They did more than pour drinks—they created experiences and studied what brought customers back for more. And one thing was certain: when rum flowed, so did the good times.

They noticed that while other spirits had stolen the spotlight over the years, rum’s moment was just waiting to be reimagined. 

With that vision in mind, they embarked on a new adventure: crafting a rum that could elevate the drinking experience. Their first brilliant move? Bringing in Dan, Andrew’s dad, whose 30 years in marketing were invaluable. Together, the trio pulled in a talented team of creative distillers, and Hook Hand Rum was born.

Today, Hook Hand Rum stands proud as a handcrafted rum, infused with bold flavors of blood orange and Madagascar vanilla. Family-owned and rooted in the adventurous spirit of Southern California, Hook Hand Rum invites you to join the journey. Investment opportunities await those ready to help shape the next chapter of our story.